Realm Blog

Realm Helps Integral Studio Bring their Creativity to Life

Fast deployment, realtime experiences, creative flexibility

At the intersection of analog and digital lies a golden opportunity for musicians and their fans. Integral Studio is dedicated to bringing artists and audiences closer together and building one-on-one relationships through digital media. Based in Los Angeles, the digital management company is on the forefront of developing innovative mobile fan apps for the music world.


With a team of creative technologists, Integral Studio aims to build rich, reactive mobile user experiences that best represent each artist’s brand. In addition, the agency strives to deliver the hottest new content to fans as quickly as possible. Fundamental to making these possible is a smooth, fast flow of data between an ever-growing install base of apps and robust data storage on the backend.

Realm enables continuous creativity

Integral Studio’s founders needed technology solutions that gave them creative flexibility and helped them focus their lean team on innovation. When it came to data management, they wanted to avoid the headaches of setting up and maintaining their own database using a typical SQLite, ORM, or JSON solution. They found these to be slow and costly, requiring them to pour time, energy, and manpower into developing and maintaining a database that may not meet their performance requirements.

From the beginning, the company chose Realm Platform as their core data solution. Realm was robust enough to support their most creative ideas and power the snappy, fluid UX needed in their reactive apps. In addition, Realm Mobile Database was easy to integrate into app code and the Realm Object Server offered a centralized place to manage their client app portfolio.

“We use Realm Mobile Platform for all our data handling and management. It’s the core component that ties everything together. Realm is well-designed and easy to use—I couldn’t imagine having to build all the different pieces from scratch.”
Spencer Schoeben, CTO & Co-Founder, Integral Studio

Realm’s responsive, object-oriented database enables the team to realize their vision of providing a personalized experience for music fans. They can easily segment app users and push different content to individuals—a complex feature that would have otherwise been too difficult to accomplish. For example, artists are able to target those fans who attended a certain concert and provide exclusive or early access to such things as limited edition products and videos.

“Having objects represent data makes it super easy for me understand because I’m working with objects all the time. I can build out all of the logic for a local Realm, then add in the syncing… and it all just works as expected.
Megh Vakharia, CPO & Co-Founder, Integral Studio

Integral Studio can also quickly respond to client change requests, thanks to Realm’s flexibility and ease of use. This is especially important, as both artists and users want their app experience to be as current and dynamic as possible. Therefore, artists often provide spontaneous or changing directions to evolve their app’s features and content. In addition, Realm’s realtime functionality and scalability easily supports use cases that are impacted by heavy demand. For example, sometimes apps will offer popular new products that can sell out within seconds.

“Because we launched with Realm, I knew realtime would be easy going forward. So we’re able to bring new realtime features to products much sooner than I would have otherwise imagined.”
Spencer Schoeben, CTO & Co-Founder, Integral Studio

Ready to imagine the future with Realm

For Integral Studio’s creative team, Realm helps them stay innovative with every new project and push mobile experiences to the limits of their imagination. New ideas, such as single sign-on across artist apps or UI customization options, seem entirely possible for the maverick young startup. Integral Studio is confident that Realm’s flexibility will support any data-driven experience they can build, and that Realm Platform will seamlessly scale alongside the growth of their creative portfolio.

“I don’t have to worry about how things are going to be architected or built, I can just think without boundaries. With Realm at the center of our realtime data flow, we can plan ahead for things that we haven’t even thought about yet.”
Megh Vakharia, CPO & Co-Founder, Integral Studio

Realm Team

At Realm, our mission is to help developers build better apps faster. We provide a unique set of tools and platform technologies designed to make it easy for developers to build apps with sophisticated, powerful features — things like realtime collaboration, augmented reality, live data synchronization, offline experiences, messaging, and more.

Everything we build is developed with an eye toward enabling developers for what we believe the mobile internet evolves into — an open network of billions of users and trillions of devices, and realtime interactivity across them all.

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